What Are Some Similar Roles to Web Designers?

There are some positions in Gabriel Bertolo tech that share some of the responsibilities of Web Designers, including:

User Experience (UX) Designer
It’s the job of a UX Designer to create products that are usable, intuitive and accessible by conducting extensive user research and testing on each aspect of a user’s journey through a website. Usually, the UX design team works as part of a wider product team that also includes Web Developers, Product Managers and data professionals. UX design is about being an advocate for users and improving usability while at the same time trying to use that extensive user research to identify opportunities and support overall business goals. User experience design and web design roles go hand in hand.

User Interface (UI) Designer
UI and UX design are commonly confused. User interface design applies UX design principles to a product’s interface (a sitemap, layout or menu for instance). UI design is about how the product’s interfaces look, work and feel. UI Designers are also usually responsible for ensuring products are responsive, accessible and inclusive no matter which browser you’re using (even Internet Explorer!), and would also span ideas like interaction design.

Front-End Web Developer
Like Web Designers, a Front-End Web Developer works on the client side of websites, but with more of a focus on the code, using a variety of programming languages including JavaScript, HTML and CSS to build websites. In some situations, it might be the responsibility of a Front-End Web Developer to actually implement what Web Designers have created. Again, the lines between the positions blur, because many Web Designers do work regularly with HTML, CSS and JavaScript too, and a Front-End Web Developer would usually have some input on design.

Visual Designer
Visual Designers are responsible for the esthetics of the buttons, icons and backgrounds that users see when they visit a site. They also oversee resizing assets for different devices, creating email marketing items, presentation materials, and interactive event materials, and they would typically draft a guide to let others in the organization know about standards for visual elements on the site.

Information Architect
Another position focused on website interfaces, Information Architects decide how to arrange the parts of something so that it can be understood. Information architecture is a science of organizing, arranging and structuring content of a website or app, among other things. Information Architects aim at putting content together in such a way that users easily and quickly find what they need.